I'm Alison Gonzalez. I run Untold, where I help early and mid stage startups clarify their positioning and build the strategic narrative everything else runs on.

Before this, I led marketing at high-growth companies like Pulley, Mercury, and Lyft. I built product marketing teams, ran growth, developed partnerships and learned that most marketing problems are actually clarity problems.

Now I work with founders and marketing leaders who need a strategic partner to lock in a narrative, define the ICP, and set the foundation that makes execution obvious.

Based in the NYC area. Available for focused projects or ongoing advisory.

I help startups get clear on what they are and how to talk about it.

Positioning: Define your story, lock your ICP, build the narrative foundation that guides every decision. A focused engagement to get you clear.

Ongoing Advisory: A thinking partner for founders and marketing leaders who need sharp strategic counsel as the business evolves. Monthly retainer, no execution bloat.

The result: A foundation sharp enough that your team (or AI agent, or partner) can execute without losing the thread.

AI is about to reshape marketing teams. And most companies aren't ready.

The future isn't "AI replaces marketers." It's "marketing teams get smaller, sharper, and more strategic." Three people with clear positioning and the right agents will outperform teams of fifteen running on vague narratives.

But here's the catch: AI can't fix bad strategy. Agents scale execution, not clarity. If your positioning is fuzzy, your ICP is broad, or your narrative shifts depending on who's talking, AI just amplifies the confusion faster.

That's the gap I'm filling.

Marketing teams of the future need someone who can set the strategic foundation. I lock the story, define the ICP, build the narrative architecture so lean teams and AI agents can execute without drift.

I'm building Untold now because this shift is happening whether companies are ready or not. The winners will be the ones who get clear before they scale.

I work with startups at the intersection of complexity and growth.

You've built something valuable. You know your customers. But your story isn't landing the way it should or it's landing differently across sales, marketing, and product.

You need clarity, not more content. Strategy, not more tactics. A foundation, not another campaign.

If that sounds like you, let's talk.