Untold for Founders

The story you tell shapes the company you build.

Right now, storytelling isn’t a nice-to-have. It’s how you raise capital, attract exceptional talent, align your team, and create something that actually lasts. In a noisy, fast-moving market, the companies that win are the ones that know exactly who they are and why they matter.

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When the stakes are high

Fundraising. Hiring. Product pivots. Market shifts.
These moments demand a narrative that’s both ambitious and grounded in reality.

I work with founders to:

  • Sharpen the story investors repeat when you’re not in the room

  • Articulate a vision that top-tier talent wants to build toward

  • Create a narrative strong enough to survive scrutiny, growth, and change

This isn’t pitch polish. It’s strategic storytelling that compounds.

AI has created enormous opportunity…and massive confusion.

Everyone claims to be “AI-powered.” Very few can explain why that matters, for whom, or what it unlocks that wasn’t possible before. Positioning for AI-native products is still largely unsolved, which means you have a rare chance to set the standard instead of following one.

Untold helps you:

  • Define a clear, credible POV in a crowded AI market

  • Translate technical advantage into human, defensible value

  • Build a narrative that evolves with the product instead of breaking every six months

Strong AI companies won’t be remembered for their models. They’ll be remembered for what they enable.

When you’re building in the age of AI

When you need senior marketing leverage

Not every company needs a full-time VP of Marketing, especially early on. But every founder needs senior-level thinking.

With Untold, you get:

  • The perspective of a seasoned marketing leader, without the full-time headcount

  • Strategic support during inflection points: launches, fundraising, repositioning

  • A partner who can move fast, see around corners, and tell you the truth

And if you’ve already hired a great marketing leader, I help them scale themselves — faster ramp, better decisions, fewer false starts.

How I work with founders

I’m not here to take over. I’m here to sharpen.

Clarify what the company stands for.

Align the story across product, marketing, and leadership

If you’re building something ambitious, especially in AI, Untold helps make sure the story is worthy of it.

If you want a narrative that holds up as your company grows, let’s talk.

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Make higher-conviction decisions