Every great company starts

with a story worth telling

Untold helps teams build the strategic foundation - positioning, ICP, narrative - that makes every downstream decision obvious. Sharp enough that your team, your hire, or your AI agent can execute it without losing the thread.

Work with me
A wooden desk with architectural sketches and books, with a collage of blueprints and a starry constellation projection on a pale blue wall behind it.

The Shift

Most marketing teams are built for a world that no longer exists. The new playbook is fewer people, clear strategy, expert leverage and AI execution. I help you get there.

If your narrative isn’t sharp, none of that works.

Why this

matters

I built Untold because marketing teams of the future won’t look like those of the past.

You don’t need more headcount. You need a narrative that actually guides decisions, experts who do a few things brilliantly, and AI that scales the rest.

First, we get brutally clear on your story. Then I build the positioning and GTM strategy that actually guides decisions. The result: a foundation sharp enough that anyone (your team, a consultant, an AI agent or tool) can execute without losing the thread.

How I Work

  • Define what you do, who it's for, why it matters. No fluff.

  • Lock the positioning and GTM narrative that every decision flows from.

  • Set up the foundation so humans and agents can execute without drift.

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A futuristic illustration of a cityscape emerging from open architectural blueprints, with tall skyscrapers and interconnected structures, surrounded by a network of glowing lines and points representing connections in a digital or technological environment.

What I do

Architectural blueprints and sketches spread out on a desk, with a pen and a digital 3D blueprint of a cathedral in the center, and star constellations overlayed in a futuristic style.

Positioning

A focused engagement to nail your story, ICP and strategic foundation.

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Architectural drawing of a church with three tall steeples, on a light surface with pens, a triangle ruler, and sketch paper.

Flexible Marketing Support

A thinking partner for founders and marketing leaders who need sharp strategy and execution on demand.

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Custom Scope

High-impact leverage for whatever is most pressing.

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“Clear, opinionated, and immediately useful. This changed how our whole team talks about the product.”

Founder, Series B Company

Get in Touch

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