Architectural blueprints and engineering drawings on a table, with a 3D digital hologram of a cathedral, rolled and open blueprints, and a gold pen.

Positioning

Fix the foundation, accelerate everything else.

Most B2B companies are stuck selling features to the wrong buyers. A positioning project clarifies who you're for, what problem you solve, and why you're different, then turns that clarity into messaging that sales, marketing, and product can actually use.

What you get

  • Discovery

    Interviews with execs, team members, and customers to uncover what’s actually working (and what’s not). Then, an in-person workshop to align your team on direction and trade-offs.

  • Comprehensive Positioning

    Target ICP, problem framing, differentiation, messaging hierarchy. It sounds basic, but it’s not. Think of this as the foundation upon which to scale all other GTM content.

  • GTM (the system of action)

    Sticking the landing is the hardest part. How do you get your entire org aligned on your new positioning? How does it come to life across departments? How do you measure if it’s working or not. This is different for every company. I

Let's Go

starting at $25K

Good for: Companies at an inflection point - entering a new market, moving upmarket, or trying to break out of "just another tool" positioning. You know your current messaging isn't working, and you need to get everyone on the same page fast.

Let's Go

“The workshop was the first time our exec team actually agreed on who we're selling to and why we're different. That alone was worth it. The messaging she delivered made it real.”

— Stan Rymkiewicz, Head of Growth Marketing, Default

Get In Touch

Complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.