Clarity is the Only Real Growth Lever
Untold helps you build a marketing system designed for smaller teams, smarter leverage, and what comes next.
Positioning Project
Fix the foundation, accelerate everything else.
Flexible Marketing Support
Strategic help without the overhead.
Custom Scope
High impact leverage for whatever you need.
First Principles
Start with what's real, not what you wish were true
Good positioning doesn't come from a brand workshop with sticky notes. It comes from customer interviews, sales call analysis, and understanding what's actually winning deals versus what leadership thinks is winning deals. I dig into the messy reality before building anything new.
Force the hard choices early
You can't be everything to everyone, but most companies try anyway. I run workshops that make teams confront trade-offs: which ICP matters most, which competitors to ignore, which message to lead with. Clarity comes from saying no to good options, not just bad ones.
Deliver work that people can actually use
A positioning memo that sits in a Google Drive is worthless. I create tangible assets (sales decks, homepage copy, messaging frameworks—that your team can deploy immediately. The goal isn't strategy for strategy's sake; it's making your GTM actually work better.
Build for rollout, not just launch
New positioning fails when it stays with marketing. I include enablement plans, expansion playbooks, and guidance on how to get sales, product, and leadership all speaking the same language. The work only matters if it changes how your company shows up in market.